We think good marketing research shouldn’t just give you a lot of numbers. It should give you a lot of solutions.

We feel that far too many people equate gathering statistics with doing marketing research. At Jacobs Jenner & Kent we take an entirely different view.

We agree that it’s important to know which percentage of people are doing what; however, we feel that simply answering these questions is not doing marketing research, at least not good marketing research. Good research solves business problems such as, declining sales, poor product positioning, or the best way to introduce a new product.

Good marketing research is an investment that gives back useful information worth many times what you paid for it. When doing business with a client, we view statistical analysis as really just the mid-point of an intricate research process that begins with an understanding of your company’s objectives and ends with a presentation of results and specific recommendations in a clear and concise manner.

We can then fold this information into an actionable marketing plan based on real-time market data rather than pure business theory.