Jacobs Jenner & Kent makes marketing research pay you back many times over for each dollar invested. To insure the success of your project, we’ll go far beyond theory, utilizing methodologies that get real market data, through what we call our research "Bill of Rights".

1. Ask the right questions - This is so basic it is often taken for granted. The logical sounding questions are often not the right ones to ask. Using our experience, analysis of your business situation, and a review of informational needs, we recommend a series of marketing questions to be answered by your target audience.

2. Ask the questions right - Ask a survey question two different ways and you are likely to get two different answers. Many traditional ways of asking questions are research conveniences which produce answers of questionable validity. For example, our research shows that asking people a direct question about why they do what they do is more likely to produce rationalizations that factual response.

3. Ask the right people - Respondents must be stringently qualified, contacted in a statistical manner, and professionally interviewed. All of our telephone surveys are conducted from a central interviewing facility. The advantages of this facility are constant supervision, quality work, and high efficiency. Our interviewers work only in business categories with which they are highly proficient.

4. Analyze the right people - No marketer can impact all potential buyers. We look for those markets the client has the best chance to influence and determine how to get their business.

5. Recognize the right answers - Our research and development in Consumer Psychology helps us determine what answers really mean. For example, we have learned how to tell the difference between a rationalization and a needs based decision.

6. Communicate the right results and recommendations clearly - Survey results can be tricky to understand. We believe a simple and logical approach is best.