Why Jacobs Jenner & Kent?
Good marketing research shouldn’t just give you a lot of numbers. It should give you a lot of solutions.
Too many people equate gathering statistics with doing marketing research. At Jacobs Jenner & Kent we take an entirely different view. And although we agree that it’s important to know how many people are doing what, simply generating those numbers isn't enough.
Marketing research at Jacobs Jenner & Kent begins with our understanding your company’s objectives and goals. Statistical analysis is just a part of our research process. We utilize both qualitative and quantitative methodologies -- including focus groups, in-depth telephone interviews, internet interviews, and self-administered questionnaires -- to provide you with effective marketing research. And we deliver specific recommendations -- actionable marketing plans based on real-time market data rather than pure business theory -- that solve your business problem.
Wondering whether market research can help you? Try our self-assessment. It's quick and easy.